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Loella is a London based brand that is bringing you high performing, drool worthy and affordable makeup brushes!

All our makeup brushes are vegan and cruelty free and also superrrr soft, using high quality synthetic bristles. Loved by the stars’ makeup artists, Loella brushes have been spotted on the sets of ITV, Sky Studios, Showtime, the Food Network, London Fashion Week and the X-Factor. Loella brushes are designed to be highly versatile and easy to use , so whether you are a beginner or a professional, these brushes are made for you!

Our brand is all about empowering girls and women to stand out from the crowd, both in beauty and in life, as the name Loella (meaning 'famous warrior') suggests. To stand by our brand mantra, we are literally empowering girls all over the world with each makeup brush we sell. Loella is super proud to partner with #iamtheCODE, a foundation that is teaching girls in disadvantaged communities the skills and confidence to become the coders and tech entrepreneurs of the future. We are donating 10pence of every brush we sell to #iamtheCODE and doing our modest part in changing the world, one brush at a time! Click here to read more...