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Loella x #iamtheCODE



Empowered women empower women

Our brand is all about empowering girls and women to stand out from the crowd, both in beauty and in life, as the name Loella (meaning 'famous warrior') suggests. To stand by our brand mantra, we are literally empowering girls all over the world with each makeup brush we sell. Loella is super proud to partner with #iamtheCODE, a foundation that is teaching girls in disadvantaged communities the skills and confidence to become the coders and tech entrepreneurs of the future.

#iamtheCODE is a pivotal movement to mobilise governments, business and investors to support young women in STEAMED (Science, Technology, Engineering, Arts, Mathematics, Entrepreneurship and Design) through learning how to code, creative learning and cracking problems. #iamtheCODE has been recognised by the World Economic Forum, UBS, Microsoft, The UN High Level Economic Empowerment, and UN Women for its methodology around STEAMED education.

The mission of #iamtheCODE is to build a generation of 1 million women and girls coders by 2030. Through technology and digital literacy training, they are tackling the current global STEAMED skills shortage in marginalised communities and thereby creating the next generation of digital leaders.

Loella is supporting #iamtheCODE through on the ground projects as well as donating 10pence of every brush we sell to #iamtheCODE. We are doing our modest part in changing the world, one brush at a time!

Click here to learn more about #iamtheCODE