New year

NEW brushes

Applying makeup

like a pro!

Designed with Sarah Exley

HEAD OF MAKEUP AT LOVE ISLAND AND X-FACTOR

Loella has teamed up with professional makeup artist Sarah Exley to design a set of 12 makeup brushes every beauty lover and professional should have in their kit.

Creating Sarah's ideal backstage kit, these brushes have been designed for detailed and precise makeup application and facilitates all the must-use makeup techniques such as nose contouring, tight lining and precise highlighting.

the original collection

Girl on Fire

As our original collection, the Girl on Fire brush set was created for the Fierce, the Fiery and the Fabulous!

The essentials collections include 10 brushes everyone should have in their makeup kits for their everyday looks.

Easy to use. Made to stand out. Vegan and cruelty free.

£49.95

£39.99

Shop the COMPLETE BRUSH set Shop single brushes

the bestselling collection

Wild as the Ocean

10 Essentials Brush Set

£49.95

£39.99

Flawless Base Set

£29.95

Doing our bit

one brush at a time

Loella is super proud to partner with #iamtheCODE, a foundation that is teaching girls in disadvantaged communities the skills and confidence to become the coders and tech entrepreneurs of the future.

We are donating 10pence of every brush we sell to #iamtheCODE and doing our modest part in changing the world, one brush at a time!

What others say

about us

"I have the Femme Fatale collection and I genuinely have them ALL in my working kit - is hard to choose a favourite as I love them all!"

- Sarah Brock, MUA to Gal Gadot and Anne Hathaway -

"I love the Femme Fatale Collection. The brushes are gorgeous and they feel like cotton candy on the skin, so airy and soft."

- Mai Quynh, MUA to Sandra Oh and Jessica Chastain -

I am a strong believer in making the makeup industry cruelty free and affordable, so working with Loella to create a high quality, affordable, professional brush range was a no-brainer. I am so excited to share our shared vision with this brush set!”

- Sarah Exley, Head of Makeup at X-Factor and Love Island -

"Loella’s pink-dipped, fiery-handled brushes manage to be both beautifully soft and perfectly firm. They also look straight out of a fairytale; a kick-ass one, where the heroine gets all the funny lines and sports incredibly precise eyebrows thanks to her angled Loella brush."

- Emerald Street -

" I love love love these brushes. Perfect for any vegan or vegan MUA or indeed any makeup wearing girl or dude."

- Sarah Edwards-Knight (Former Head of makeup at Sky Studios) -