Loella Cosmetics

Loella strives to create high performing makeup brushes that are affordable, stand out from the crowd and are vegan and cruelty free. Based in London, we are aiming to change beauty tools from an afterthought to a trusted staple in your makeup kit.

Loella brushes are designed to be highly versatile and easy to use , so whether you are just a makeup lover or a professional, these brushes are made for you!


Meet our founder

Our founder Nadine is very passionate about creating more than just a great product, but also an empowered and liberated beauty lifestyle. Her vision for the Loella brand is reflected in everything from the choices of bold colours, to the brush and collection names and especially in our partnership with the foundation #iamtheCODE.

Our brand is all about empowering girls and women to stand out from the crowd, both in beauty and in life, as the name Loella (meaning 'famous warrior') suggests. To stand by our brand mantra, we are literally empowering girls all over the world with each makeup brush we sell. Loella is super proud to partner with #iamtheCODE, a foundation that is teaching girls in disadvantaged communities the skills and confidence to become the coders and tech entrepreneurs of the future. We are donating 10pence of every brush we sell to #iamtheCODE and doing our modest part in changing the world, one brush at a time! Click here to read more...
#iamthecode collaboration