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Loella strives to create high performing makeup brushes that are affordable, stand out from the crowd and are vegan and cruelty free. Based in London, we are aiming to change beauty tools from an afterthought to a trusted staple in your makeup kit.
Loella brushes are designed to be highly versatile and easy to use , so whether you are just a makeup lover or a professional, these brushes are made for you!
Our founder Nadine is very passionate about creating more than just a great product, but also an empowered and liberated beauty lifestyle. Her vision for the Loella brand is reflected in everything from the choices of bold colours, to the brush and collection names and especially in our partnership with the foundation #iamtheCODE.